Music Video - Concept and Treatment:

Concept / Treatment:

Concept / Treatment - Media Studies by Katie Padfield  

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Artist and Branding Research - Minor Tasks / Advanced Portfolio:

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Taylor Swift's Branding Strategies:   - Uses social media as a main branding platform. - Plants clues for upcoming songs/albums, fans interact and react to these clues, generating excitement and hype. - Everything she does on social media is monitored by fans, generating chatter and intrigue from both fans and the media. - Interacts with fans, especially fan pages, they may even be sent gifts or invited to special private performance sessions with Taylor. With potential rewards up for grabs, fans will continue to post about their love for Taylor Swift and her music, drawing attention to her and her profile. - Created a large enough fan-base to the point where if anyone insults her online, they'll receive the backlash of many defensive fans. - When dropping clues for her albums, she tends to post a selection of images coinciding with the theme/aesthetic of her newest album release, fans can understand and pinpoint meanings and messages behind the album being released. - With fan...
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Music Video Pitch Feedback:

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My Pitch:  Audience Feedback:  Adin Otto (15 - 20yrs): What genre of music do you listen to the most?                                                                                   - Christian, Pop, and K- Pop   What do you expect to see in a storytelling music video? ( e.g .  certain shots , Emotions, Or themes)? - I don't really expect anything specific. However, I would probably expect intentional symbolism as well as locations/ settings, and camera shots/ angles which support the theme/ message of the music video, l ike you have shown in your pitch .   Do you watch music videos, If so, then why ? ...
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Digipak Mockup + Feedback - Advanced Portfolio / Minor Task:

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